Remove the Resistance:
Dana Perino’s Guide to Navigating Company Change with the Right Communication
Recent times have revealed one common reality across all business functions, with all stakeholders and at all levels: Change is inevitable. Effective communication is critical.
Effective communication is the critical skill required to navigate through times of uncertainty. Amidst change as well as during crisis, communication can result in the costliest mistakes for you and your organization OR it can be your very best asset for creating the best outcomes.
We all agree that change is hard enough without also coming up against the resistance of employees and management—resistance that can turn the implementation of vital and time-sensitive strategies into a crisis.
Whether you’re dealing with a change in company policy, management, employees, restructuring, or individuals’ roles and responsibilities, keeping employees and stakeholders informed at the right time with just the right amount of information can keep your operations from descending into chaos, while preventing mutiny in the boardroom and at the water cooler.
Now in answer to participant requests, former White House Press Secretary Dana Perino shares her most successful techniques and insights for getting difficult information out fast and effectively in this accredited business communication training— time-saving techniques you can apply immediately to your day-to-day operations as your greatest assets for avoiding costly mistakes.
As White House Press Secretary from 2007-2009, and Deputy Press Secretary and Justice Department spokesperson before that, Perino navigated one of the most crisis-filled times in U.S. history. Her job was one of the most difficult jobs in our country at that time, as she deftly handled many sensitive situations, including the worst financial crisis since the Great Depression, one of the deadliest hurricanes in U.S. history, the tragic deaths of innocents at the hands of terrorists, and communications for a war in the Middle East. Perino shares WHY the right communication makes the difference, WHAT the purpose is, and HOW to get the right messages out in the best ways.
With Dana Perino as your guide, learn how to survive and thrive through management changes, periods of hard work and low morale, crises, sales slumps, and other operation-critical business situations by making use of the RIGHT expert communication skills. Sign up today for this accredited business communication training, and get the benefit of her experience and insight for your own company communication.
Former White House Press Secretary
Founder of Minute Mentoring
Dana Perino served as the White House Press Secretary to President George W. Bush from 2007-2009—the first Republican woman to hold that position. Prior to leading the press office, she had been the Deputy Press Secretary. Before that, she served as the Director of Communications for the White House Council on Environmental Quality, where she managed all energy and environmental communications.
Before she joined the White House, in the wake of 9/11, Perino was a spokesperson at the Department of Justice. Altogether she spent over seven years serving in the Bush administration. Her Washington, D.C. experience also includes working on Capitol Hill for Rep. Dan Schaefer (R-CO) and Rep. Scott McInnis (R-CO).
Prior to her work in D.C., she covered the State Assembly of Illinois as a television journalist and worked in the private sector in San Diego, including at Porter Novelli.
Since leaving the White House and spending time volunteering in Africa, Perino has continued to provide strategic communications advice in the private sector, and she is a Fox News Contributor. In November 2009, President Obama nominated her to the Broadcasting Board of Governors. Perino is also the founder of Minute Mentoring, an organization focused on giving professional guidance to young women starting their careers.
Born in Wyoming and raised in Colorado, she graduated from Colorado State University—Pueblo, with a B.A. in Mass Communications and received her Master’s in Public Affairs Reporting from the University of Illinois-Springfield. She currently resides with her husband in Washington, D.C.
Who would benefit from this program:
Communication Briefings is a monthly newsletter that provides subscribers with down-to-earth communication ideas and techniques they can put into action to persuade clients, influence peers and motivate employees. The advice offered in each issue will help readers earn approval, command respect, spur productivity, gain recognition and win public support.
Length: 1 hour 30 minutes