In the slow economy, the winners will be the hotels and CVB's who can develop new business, often by recruiting it away from the competition.
Stop cutting your budget. Start increasing membership and attendance again. Why social media is the best thing to happen to membership-driven orgs and how to stop chasing changing demographics and start catching the attention of your new audience.
Delivered in a fast-paced, interactive style, this session will discuss markets that impact the "need times" of a hotel and the critical sales programs designed to grow a hotel's client list into productive accounts.
If your budget is stretched thin, there’s no where left to cut, you can’t offer any more discounts, and you’ve got to increase participation, sponsorship sales can be your best secret weapon! Why clients love ‘em—and why you should too!
Whether you call them a Convention Visitors Bureau (CVB) or a Destination Marketing Organization (DMO), they could cut your planning time in half—and lead you to better resources.